Hey there, I’m Heba 👋🏻
AI Product manager, ex-founder & mentor with a focus on solving systematic problems through product strategy, behavioral change, and design thinking.
Currently open for new opportunities
Selected work
Mar - Oct 2023
Dental+ Onboarding
Discover how I re-vamped Dental+'s onboarding process to increase benefit adoption rate from 25 % to 57%
Jan 2023 - Mar 2024
Sonicare Connectivity
Uncover the journey from ambiguity to new IoT technology roadmap with a 7% increase in data syncing
July - Sep 2020
Patient Portal
Re-vamped Genome patient-facing experience resulting 20% user retention increase on mobile web.
Sep - Dec 2020
Document Release
Designed the first MVP of Genome document release feature boosting clinical team efficiency by 35%